This time, Cheat

Aug 19 2008

My values are still in tact, when I tell you that it’s okay to cheat this time.  We just launched our New Guide: “Pre-Launch Email Marketing Campaign Cheat Sheet”

As we mention in our Resources section of our site, “In today’s hectic email marketing landscape, it’s easy to overlook important aspects of your campaign. So, we are offering you this cheat sheet. Check and review each point on the sheet before your campaign is sent, and increase your campaign performance by catching something you forgot to double-check.”

If you think this is one of the cheesiest blog titles and opening two sentences, post a comment.  It’s getting late in the office, and I’m a little punchy.  But seriously, check out this Guide / Cheat Sheet - I really think you’ll find it valuable.

Posted by ryan at 4:28 PM

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Elements of Email Study Gets Email Marketers Attention

Aug 19 2008

At eROI, we try hard to be a resource to folks in the email marketing industry, and one of the ways that we’ve done that over the past 5 years is to do a quarterly study (based on a survey or aggregate data from our email marketing platform) and present those results to everyone in the industry.  It always amazes us that there is a HUGE difference between what email marketers know to do as best practices for their campaigns versus what is actually done in the real world (where time, money, process, and other factors get in the way of best practices).

In this Q3′08 eROI study called “The Elements of Email“, there is a shocking difference of best practices vs. real world practices.  For example, only a quarter of marketers test their subject lines.  Fifty-five percent of online marketers don’t know how they authenticate emails (to ensure that more of their emails reach their email subscriber’s inbox.  Lastly, only 10 percent of us create mobile versions of our email campaigns.

People are talking about the study, so make sure you check out what they are saying.  And, if you’d like to draw your own conclusions, click here to see the full study >>

Articles on this study:
http://directmag.com/magill/0819-email-markers-slopping/ 
http://www.marketingvox.com/email-marketers-missing-opportunities-040449/
http://www.marketingcharts.com/direct/email-marketers-missing-opportunities-5665/

Please comment below to let me know your take.  Also don’t forget to subscribe to this blog.  Now that I’m refreshed from vacation, I promise to post blog entries more frequently.

Posted by ryan at 4:13 PM

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Perspective on eROI after 2 weeks vacation

Aug 16 2008

The fact that I’m writing this blog post on a Saturday morning just 30 minutes before going backpacking in the Jefferson Wilderness area in Central Oregon says a lot about blog guilt and how crazy it has been in the office the week after returning from vacation (I know - don’t feel sorry for me - I’m stoked to get the longest vacation in my career).

This post is going to be a stream of conscience similar to Holden Caulfield’s rants in “A Catcher in the Rye.” I was actually out of the office for 2.5 weeks with the first 1/2 week at my Grandmom’s memorial service in Maryland. It was a hugely positive trip as different family units between my Dad and his 3 sisters and all of the cousins, nephews, and neices connected in a meaningful way that hasn’t happened in quite a while. My grandmom was the family matriarch and instilled in all of us the importance of family, community, and was the consummate hostess for social and family gatherings.

Basically, the whole 2.5 weeks were 3 separate trips, all with family. Trip 1: Maryland (with an incredible day boating, sea kayaking, and having a huge crab feast on the Chesapeake Bay). Trip 2: San Juan Islands, Washington with my wife, our two girls, and her Mom and Mom’s husband - a week on a cabin cruiser boat with the 6 of us island hopping to San Juan Island, Orcas, Stuart Island, and Lopez Island. It was our first real trip together w/ Shan’s folks and we shared some great memories and awesome discoveries of Dungeness crab, shrimp, fish, sea anemone, starfish, and amazing hikes along the shore. It was a bit chilly, but the kids loved it, and nice to get away from it all. Trip 3: Black Butte Ranch, Central Oregon with my side of the family - 20 of us in 1 house - 9 kids loving it and all the adults doing what each of us are passionate about whether it be the outdoors, golf, or eating/drinking - massive feasts.

I’m realizing that I’ve got too much to say to fit into this one blog post, but some of my realizations from being away from the office and with family for an extended time are this - family is everything and it feels fantastic when things flow smoothly and everyone can go at their own speed.  In a family where all of us are Alpha personalities, we’ve just now figured out how to do that - shocking.

I would be lying if I said that I didn’t think about work at all.  In fact, I got a lot of clarity and focus on what needs to be done at eROI  which are all about execution of 2 main things that we’ve been working on all year:

1. Do a phenomenal job with the roll out of our next generation event registration and database marketing software products over the next 12 months.  This is so critical to the company.
2. Continue to launch websites, community sites, blogs, and email designs that delight and inspire our customers (and us).

If we can do these 2 things over the next 12 months, we will be in a phenomenal position.  As a secondary realization, I also recognized that I absolutely love being part of the fabric of the Portland business community, and the way that I can have the most impact is for eROI to be successful.  As founder and CEO of the company, eROI is a huge piece of my professional identity and, if I’m honest with myself, it’s also a major part of my personal identity.  If we can execute the top 2 priorities above, it will put us in a position where we can have a substantial positive impact on the world.

Posted by ryan at 8:14 AM

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What’s the Point?

Aug 06 2008

Ok, so I thought for some reason that Ryan was going to be back by now, but looks like he’s gone until next Monday. You know what that means - more Mitchell-branded eROI Days blog posts! Don’t worry Ryan, I’ll keep the electro-breaks music in my headphones and off of your blog.

I hope that after that first Mad Men post some of you readers out there were intrigued enough to check the show out. (Sundays @ 10pm on AMC).

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Posted by mitchell at 10:45 AM

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As Seen On TV

Jul 29 2008

With Ryan on vacation, he asked me to keep the ball rolling and take over eROI Days. So ask and you shall receive my friend.

Many of you loyal eROI Days readers out there may have seen this killer show called “Mad Men” on AMC. It’s my current favorite show now that I can’t see any new episodes of “The Wire.” Mad Men just started it’s 2nd season running Sundays on AMC, so that means you all have a first season to catch up on!

The main character of Mad Men is Don Draper, the Creative Director at a mid-sized NY agency called Sterling Cooper. Draper is at the forefront of the New Frontier of the early 1960’s, where he and his colleagues deal with everything from cigarette advertising — and those pesky new studies linking smoking to lung cancer — to the 1960 presidential campaign, with the ad men at Sterling Cooper approached by advisers to Richard Nixon.

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Posted by mitchell at 2:27 PM

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